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Premium value versus budget value

A little anecdote from Nick Couch from Open Studio Club (as heard last week at Point Conference).

Once upon a time he worked with a producer of coleslaw. They had two versions. A premium one and a budget one. The first one was more expensive to buy than the second one. Makes sense. The budget one was exactly the same coleslaw as the premium one except they added vinegar to make it taste worse. The budget coleslaw cost more to produce than the premium one ...

Moral of the story: Give your premium clients a better value product and strip out some of the extra’s for the budget clients.

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