The theme at last weeks Point Conference in London, was authenticity. Oliver Reichenstein kicked it off in style by declaring the term to be marketing bullshit, like free sex.

Basically, any piece of information can mean anything. Your brain creates a meaning by finding relationships and then associates that with a behaviour you have experienced before (Beau Lotto). You don’t see what is really there because of past prejudice. You need to find the essence of things (Nik Roope).

To be authentic you need to be honest. Ask yourself what matters to you and then go away and spend every day doing it (David Hieatt).