If there is one design feature that is questioned by clients the most often it’s white space.

White space. It’s a funny thing. Loved by designers who can’t get enough of it. Feared by clients who feel there is too much of it. Perhaps feared is too strong a word, but it definitely seems to pull clients out of their comfort zone. If there is too much of it they are not getting value for money.

But whitespace isn’t a waste of money or space. It’s an important feature allowing the design to breath. The best description of white space I have come across is by Liz Danzico at Build in 2010. “It’s a pause that contains important information. It helps to understand what has been communicated.”

So there you go. It has a function. The silence it brings speaks volumes.