Abacus Design Associates are a Loughborough company delivering bespoke engineering solutions to building projects across the United Kingdom. When the first approached me they had an existing website which did not perform very well in search engines. It was also difficult to update the content of the website.

Together with David James Ross we first worked on getting the content architecture right. Abacus has three different services they want to promote. These became the main service pages of the new website.

The design of the site kept clean and easy to navigate. Abacus were keen to have icons to identify the different services delivered for each project. I used the Noun Project to find suitable icons along a similar style. The colours of the site were inspired by the existing logo.

Abacus have an office in Loughborough and Derby and wanted a map to show their location. To keep the map style on the same line as the site design I created a minimalist map with only the necessary landmarks to show the location of each office.

The website was developed with WordPress to make updating easier.

Update 2019

Abacus were incorporated with the JMS Group, and the site is no longer live.

It was a pleasure to work with Joke from start to finish on our new company website, and we are very happy with the end result.

The visual elements look great and well put together, and it has everything we wanted. It is organised in a way that is easy for us to keep it up to date, which is really important for us as a small, busy company.

We are already seeing some results in our search position and people contacting us, so a big thanks to Joke.