Went to Second Wednesday at Antenna in Nottingham last night, and as usual the talk was excellent. This time it was Christine Cawthorne talking about how to write for social media.

The web is all about clicks, retweets, likes and engagement. Cute pictures of cats will help to get results, but to achieve more meaningful success you will need words. Good words. The right words.

Christine gave a crash course in writing those words, concentrating on tips to improve your short status updates on social media sites. Keep it short. Ask questions. Use nouns to communicate with your audience. And check everything before your publish.

Alternatively, hire Christine to write the copy for you.